Project:
Rugby World Cup 23
Meta is the Official Supplier of AR/VR and Social Media of the Rugby World Cup (RWC). By putting fans' passion at the core of Meta's RWC program, our goal is to increase Meta consumer sentiment in France by getting fans to engage in fun, value-add experiences from our Family of Apps (FOA), which connect them to each other and to their fandom
Responsibilities: Concepting. Print and digital asset design. D/OOH. Illustrations. Art direction.
I worked on various parts of the campaign from concepting the original idea, working closely with the production company to bring our fanzone to life, developing and providing feedback for our fanzone game and instagram filters to designing OOH posters, print and on platform creative. I art directed several aspects of the campaign, illustrated our 20 Super Fan Mascots to turn into tattoo transfers to be used during the tournament, designed and edited video templates for the campaign.
