To increase brand awareness for the launch of the OnePlus Nord 4, we partnered with influencer Elisabeth Lucie. Her strong local influence and perfect alignment with our brand values made her the ideal choice to connect with our target audience. The campaign focused on showcasing the key selling points (KSPs) of the OnePlus Nord 4, particularly its camera capabilities, battery life, and design.

As the lead creative, I lead the development of the entire campaign's visual and narrative approach. This involved crafting the script, designing a detailed storyboard, and creating an efficient shot list for both the hero film and accompanying cutdowns. I led the direction for both the video and photoshoot.

Responsibilities: Creative Concept, Creative Direction, Storyboarding, Script, Edits, Design of Print and Digital assets, Final approvals