One Meta - Brazil
The creative approach for the One Meta campaign was focused on telling real stories that were made possible because of Meta's apps. The campaign line "It's in your hands" speaks to the high penetration of the apps in the market while communicating the benefit Meta's apps bring to people's lives.
I was responsible leading the creative direction for this campaign. From working on initial concepts, directing photoshoots, working with external production agencies, creating various digital assets and approving and signing off all assets ready for the campaign to go live.
Responsibilities: Designing campaign look and feel, art direction, storyboarding, directing photoshoot, motion design, managing agencies, approving and signing off all artwork.
