As the Creative Lead for the OnePlus Pop-Up Event, I was responsible for overseeing the external agency and ensuring the event’s creative direction aligned with the brand’s vision. I developed the creative direction for all online digital assets, including the key visual for the event’s intro social post, travel-inspired designs, and immersive visuals. The event theme, "Adventure Travel" was brought to life with a cohesive narrative across digital and physical touchpoints. I provided detailed feedback and creative input to maintain quality and engagement throughout the project.
Responsibilities: Creative direction, branding, agency oversight, feedback, strategy alignment, wrap-up videos, stakeholder management
In addition to directing the agency, I collaborated closely with the videographer to capture key moments of the event, conceptualising and overseeing the production of wrap-up videos for each activation. These videos highlighted the attendee experience and extended the event’s reach across social platforms. By acting as the main point of contact between the brand and creative teams, I ensured consistency across all assets, from event signage and promotional materials to interactive elements, reflecting OnePlus’s innovative ethos.