In our campaign to recruit brand ambassadors to test the new Pad-Go tablet I wanted to position the program as an exclusive opportunity, the copy has been created to emphasise the urgency to sign up swiftly due to the limited spots available. The campaign initiative was not only to attract ambassadors but also aimed at raising brand and product awareness in our target region.

The visual concept positions the Pad Go tablet in the foreground and partially obscuring the word "going" behind it. It conveys the dual message of the device "going" or being "gone," while also showcasing the product itself.

The caption "go-ing go-ing gone" plays on the name "Pad Go," but also evokes the sense of urgency associated with auctions. This play on words effectively communicates that the viewer needs to act quick to take part in this opportunity.

Responsibilities:
Creative concept, Art Direction, Copy writing, Design