Project: Flex Naija
We held a mixed reality showcase and immersive concert in Lagos, Nigeria that focused on inspiring African creators to co-create in the Metaverse. A showcase of the tools that different creators and artists could use to create in the Metaverse.
I created the look and feel of the exhibition space and worked with the production company to bring this to life.
This first consisted of coming up with different ideas of how those visiting could have the most interactive experience and how they could have a meaningful journey as they navigated the event space. These ideas were presented to various stakeholders, refined and approved.
I designed various assets for the full 360 campaign. This included designing social content, and print assets and digital ooh ads.
Responsibilities: Designing event space. Working with production companies. Concepting. Print and digital asset design. D/OOH.
The event in Lagos, Nigeria brought together more than 300 creators and influencers to step into a multi-sensory experience and explore technologies aimed at inspiring new connections and creations in the metaverse, including:
An NFT gallery featuring work from creators like Anthony Azekwoh, Mayowa Alabi (Shutabug), Odion Tobi, moyicii, HADEEART and TSE STUDIO.
An avatar creation station that taught guests how to create and display a digital version of their most authentic selves.
A Meta Spark augmented reality (AR) space allowing people to explore and create AR filters and displays.
