The impact will be real is a campaign launched in Europe to showcase the potential social economic impact of the Metaverse. Working as an Art Director/Designer on this project, I was responsible for making sure all visual representations of the Metaverse felt realistic and true to life. As part of the wider campaign I designed the look and feel of social assets, OOH adverts, web banners and print adverts. I partnered with our production company to localise the content for 5 different markets.

Responsibilities: Art Direction. Layout. Motion. Print and digital ads. Web banners. Mock ups.